Morgan Stanley to Launch Cryptocurrency Trading on E*Trade in 2026
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Morgan Stanley has confirmed plans to introduce cryptocurrency trading for retail investors via its E*Trade platform in the first half of 2026. Partnering with digital asset infrastructure provider Zerohash, the bank will initially allow trading in Bitcoin, Ethereum, and Solana.
Clients will have access to a unified dashboard combining traditional and digital assets, reflecting growing investor demand for seamless multi-asset management. The move follows Morgan Stanleyβs earlier experiments with Bitcoin funds and spot ETFs and marks a significant step toward mainstream crypto adoption.
Executives also hinted at future plans for tokenized versions of traditional assets, such as equities, bonds, and real estate, promising faster settlement and enhanced liquidity.
Retail onramps keep getting bigger. 
