Gemini Cuts Workforce and Doubles Down on US Expansion Amid AI Shift
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Gemini is restructuring its operations and strategy, reducing its workforce while pivoting toward AI integration and US market expansion.The company revealed it has cut roughly 30% of its staff since the start of 2026, following earlier plans to lay off 25% of employees. The move comes as Gemini increases its reliance on artificial intelligence, which now contributes to over 40% of its production code changes.
Co-founders Cameron Winklevoss and Tyler Winklevoss emphasized that AI will soon dominate development workflows, signaling a major operational shift.
Earlier this year, Gemini also exited markets in the UK, EU, and Australia, citing challenging conditions, while refocusing its efforts on the United States amid a more favorable regulatory outlook.
Looking ahead, the company is prioritizing new product lines, including its recently launched prediction market, Gemini Predictions, which became available nationwide after securing approval from the Commodity Futures Trading Commission.
Gemini plans to expand this offering and eventually integrate perpetual futures trading, positioning itself as a broader “markets company” beyond its traditional crypto exchange roots.