How can Bitcoin rewards be described as zero-risk?

[tradelikepro]

In this model, “zero-risk” refers to the fact that shoppers do not invest their own money to participate. They earn Bitcoin rewards from purchases they were already planning to make.

There’s no upfront payment, no trading requirement and no obligation to hold the asset. If users choose Bitcoin rewards, they are sent directly to their own wallet via authorized providers. SeQura does not custody the crypto on their behalf — the asset belongs to the user from day one.

[mendez]

zero risk is doing olympic level gymnastics here

[JanEmil]

Why not just lower the price?