Coinbase Returns to the Super Bowl — But Misses the Mark

[bonk]

After a two-year hiatus, Coinbase aired a karaoke sing-along ad to the Backstreet Boys, marking its return to America’s biggest advertising stage. But according to Northwestern Kellogg, the ad flopped:

Failed to connect brand to value proposition → received an F rating.

Reflects crypto’s still shaky public image post-FTX collapse.

Meanwhile, AI took center stage, with Amazon, Google, Meta, and Anthropic showcasing their tech. Analysts wonder if the “AI Bowl” is a sign of inflated valuations in AI-dependent companies.

#CryptoAds #AI #SuperBowl2026 #MarketingTrends #Coinbase

[chainsniff]

coinbase singing with the backstreet boys is peak desperation, lol, no wonder they got an f

[3ece2e68cb]

I'm just sad

[The_Walking_Dead]

That ad missed the message completely.

[bred]

Crypto branding still hasn’t recovered trust.

[Capybara_Capybara]

Super Bowl spot wasted with no clear value pitch.