Why Is Coinbase Popular With Beginners and Institutions?
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Coinbase is often the first exchange people use because of its clean interface, strong regulatory compliance, and focus on simplicity. It is publicly listed in the US and emphasizes transparency, security, and consumer protection.
Coinbase is also a major gateway for institutional investors through custody services, spot crypto ETFs, and asset management products. While its fees are higher than many competitors, users often accept the cost in exchange for ease of use and regulatory clarity.