Why are prediction markets suddenly a priority for major crypto firms?

[mendez]

Prediction markets unlock a new revenue stream where traders can speculate on real-world events, creating constant demand and liquidity. For exchanges like Coinbase, Gemini, and Binance, these markets help boost user engagement, attract new demographics, and diversify beyond spot and derivatives trading. As regulatory clarity improves, prediction markets are becoming one of the fastest-growing sectors in Web3.

[Rimon Khan]

Crypto firms see prediction markets as a fast-growing sector with massive revenue potential and user interest.

[Abdul Khan]

Competition is rising, and exchanges don’t want to miss out on the next major adoption wave.