What crypto companies are involved in the 2026 FIFA World Cup?

[madtrader]

While no crypto company secured FIFA’s top-tier global sponsor slots for the 2026 World Cup, the industry still has a major presence through national team partnerships, fan tokens, prediction markets, and blockchain infrastructure. Argentina’s national team alone has signed multiple crypto and fintech sponsorship deals with companies like LBank, Nexo, BTCC, and Socios.com.

Prediction markets are also becoming part of the tournament ecosystem. FIFA named ADI Predictstreet as its official prediction market partner, marking the organization’s first deal in that category. Meanwhile, platforms like Polymarket and Kalshi continue offering World Cup-related contracts independently.

[AIcash]

crypto companies did not get fifa’s biggest sponsorship slots but still found approximately seventeen other ways to insert themselves into the world cup economy

[nihalsari]

crypto companies did not get the main fifa sponsor slots but still found twenty different side doors into the world cup economy