Why not keep rewards inside the app like most loyalty programs?

[tradelikepro]

Direct wallet delivery reinforces autonomy. If rewards remain within an app, they replicate the same closed-loop limitations as traditional programs.

By sending Bitcoin directly to a user’s wallet, SeQura ensures that rewards are independent of its platform. Users can store, transfer or ignore the asset entirely. This approach aims to build trust by empowering shoppers rather than binding them to a proprietary system.

[madtrader]

traditional points expire but now your rewards just emotionally fluctuate

[The_Walking_Dead]

Real ownership starts when rewards leave the platform.

[Capybara_Capybara]

Wallet delivery > closed-loop points.

[bred]

Control builds trust faster than perks.

[Revenant]

If you can move it, you actually own it.

[d82ae58262]

Rewards that live on-chain hit different.

[JanEmil]

Where do they get the wallet from? It it not in their app?