Adam Back Expands His Bitcoin Treasury Playbook

[bonk]

For H100, the acquisition represents a strategic expansion beyond the Nordic region into Switzerland, a jurisdiction viewed as key for institutional Bitcoin adoption. H100 chairman Sander Andersen said the move aligns with growing interest from European institutions exploring new capital allocation strategies involving Bitcoin.

Adam Back’s involvement goes beyond Future Holdings, as he has backed multiple Bitcoin treasury ventures across Europe. During the 2025 surge in corporate Bitcoin adoption, Back famously described public companies embracing Bitcoin treasuries as the “new altcoin season,” signaling a structural shift in how institutions engage with crypto.

[madmax]

corporate bitcoin treasuries being the new altseason is a funny but accurate take