Prediction Markets Gain Mainstream Media Traction
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This move underscores a broader trend of prediction markets entering mainstream media and financial circles. After Polymarket’s accurate anticipation of events like the 2024 U.S. presidential election, platforms like Kalshi have also secured media partnerships, including with outlets like CNN and CNBC.
Integrating real-time trading probabilities into major financial news portals may help normalize prediction markets as a tool for assessing sentiment and probability—potentially attracting more institutional and retail attention in 2026 and beyond.
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prediction markets popping up on mainstream news feels like a weird turning point