ETFs, Liquidity, and the Debate Over XRP’s Rally

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CNBC commentators described XRP as the “new cryptocurrency darling” of 2026, highlighting how investor behavior around XRP ETFs differed sharply from trends seen in Bitcoin and Ethereum. Rather than chasing price strength, many investors accumulated XRP during weaker market conditions in late 2025, a strategy that has so far paid off as ETF inflows continue uninterrupted.

Still, not everyone is convinced the rally is demand-driven. Some analysts argue XRP’s surge is being fueled by thin sell-side liquidity rather than aggressive buying, raising questions about sustainability unless stronger bid support emerges. With billions of dollars potentially flowing into XRP ETFs this year, the coming months will likely determine whether this breakout becomes a lasting trend or a temporary spike.

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calling it a “darling” feels dramatic but yeah, the rotation is obvious