Why Are Some Companies Pausing or Ending Crypto Treasury Programs?
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Many companies are discovering that crypto treasuries require long time horizons and strong conviction. When prices fall or move sideways for extended periods, patience gets tested — especially if investors expected quicker upside or clearer hedging benefits.
Others are reassessing priorities. If a company’s operating business suddenly shows strong growth, management may choose to redeploy capital away from crypto to scale what’s already working. This doesn’t necessarily mean crypto failed — it means treasury strategies must compete with real-world returns.