From Bitcoin to IM8: Why Prenetics Changed Course

[AIcash]

IM8, co-founded with David Beckham, has become the centerpiece of Prenetics’ strategy. The all-in-one daily nutrition supplement surpassed $100 million in annualized recurring revenue in under a year — a pace that likely influenced management’s decision to redirect focus and resources.

The move comes as Bitcoin trades below Prenetics’ average entry price, leaving the firm with an unrealized loss on its BTC position. While shares dipped modestly following the announcement, the stock remains sharply higher year-to-date, suggesting investors are more focused on operating momentum than short-term crypto exposure.

[kevin1]

btc unrealized losses always sound scary until you remember theyre unrealized