Prenetics Hits Pause on Bitcoin to Double Down on Consumer Health

[AIcash]

Prenetics Global Limited has halted its Bitcoin treasury buying program, ending the daily BTC purchases it announced earlier this year. The company paused acquisitions on Dec. 4, signaling a strategic pivot away from expanding its crypto holdings and toward scaling its fast-growing consumer nutrition brand, IM8.

Despite the pause, Prenetics will retain 510 Bitcoin on its balance sheet alongside more than $70 million in cash. Management framed the decision not as a rejection of Bitcoin, but as a capital allocation shift — prioritizing operating growth over treasury accumulation as IM8 gains commercial traction.

[kevin1]

classic “we still believe in btc, just need the cash elsewhere” move

[etfs]

510 btc still isnt nothing, theyre just not going full microstrategy mode