From Stablecoins to Soccer: Tether Deepens Juventus Ties
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Tether’s takeover bid follows months of expanding influence at Juventus. The company first acquired a stake in February, increased it to over 10% in April, and later nominated executives to the club’s board.
Last month, shareholders approved Francesco Garino’s board appointment, signaling growing acceptance of Tether’s presence as the crypto giant pushes beyond stablecoins into sports, AI, and robotics.
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Tether expanding into sports partnerships shows how crypto brands are going mainstream.
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Soccer offers massive global exposure—smart move from Tether.