MrBeast Turns YouTube Stardom Into $250M Snack Empire

[chainsniff]

Jimmy Donaldson, aka MrBeast, isn’t just YouTube’s biggest creator — he’s building a business empire.

His snack brand Feastables made over $250M in revenue in 2024, with $20M in profit — surpassing his YouTube earnings.

Other ventures include:

MrBeast Burger

Lunchly (with Logan Paul & KSI)

MrBeast Lab toys

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He’s even filed trademarks for a mobile app with banking & crypto services and is planning to launch a mobile carrier (MVNO).

MrBeast proves creators are no longer just YouTubers — they’re vertically integrated media empires.

[jacson4]

MrBeast’s ability to convert influence into enterprise is setting a new benchmark for creators.

[kelson10]

His snack empire shows how content-driven trust can evolve into large-scale consumer brands.