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MrBeast Turns YouTube Stardom Into $250M Snack Empire
Beyond Blockchain
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Jimmy Donaldson, aka MrBeast, isn’t just YouTube’s biggest creator — he’s building a business empire.
His snack brand Feastables made over $250M in revenue in 2024, with $20M in profit — surpassing his YouTube earnings.
Other ventures include:
MrBeast Burger
Lunchly (with Logan Paul & KSI)
MrBeast Lab toys
Viewstats analytics
He’s even filed trademarks for a mobile app with banking & crypto services and is planning to launch a mobile carrier (MVNO).
MrBeast proves creators are no longer just YouTubers — they’re vertically integrated media empires.
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MrBeast’s ability to convert influence into enterprise is setting a new benchmark for creators.
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His snack empire shows how content-driven trust can evolve into large-scale consumer brands.
