Black Friday Online Spending Hits Record $11.8B in the U.S.
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American shoppers spent a record-breaking $11.8B online on Black Friday, according to Adobe Analytics — up from $10.8B last year. Consumers shelled out an estimated $12.5M per minute during peak hours. Cyber Monday is expected to be even bigger, potentially reaching $14.2B in online sales.
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A record $11.8B shows how strong online spending has become.