Prediction Markets Surge as Kalshi and Polymarket Expand Influence
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Platforms like Polymarket and Kalshi continued rapid expansion as demand for real-world event speculation intensified in 2025.
Polymarket announced a multi-year deal with TKO Group Holdings to become the official prediction-market partner for UFC and Zuffa Boxing, following a partnership with fantasy operator PrizePicks.
Kalshi, meanwhile, raised a massive $1 billion round from Sequoia Capital and CapitalG, boosting its valuation to $11 billion.
Rumors also surfaced that Coinbase is developing its own prediction-market platform, backed by Kalshi infrastructure. -
These platforms are shaping a new era of event-based trading.
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Strong growth shows users want more than just traditional markets.