Tech Platforms Race to Let Users Personalize Their Feeds

[cryptohog]

YouTube’s custom feed test follows a broader trend: Threads is experimenting with algorithm controls, and X is exploring feed tuning through its AI bot, Grok. Major tech companies like OpenAI, Google, and Amazon are also using AI to guide product discovery and personalize shopping experiences.

[Nahid Hossen]

Personalization is becoming the new standard as users demand more control.