Bringing Back the Golden Age of Niche Communities

[mendez]

Remember when posting your “Grey’s Anatomy” rants on Myspace or joining a “Team Jacob Forever” Facebook group was peak social-media joy?
Today’s platforms feel too big, too loud, and too unfocused — but Phictly is bringing back the magic of intimate, niche communities.

The new app lets users create small clubs around a single book, show, or movie. Think Fourth Wing gossip, early-season Grey’s Anatomy throwbacks, or deep dives into your latest binge.
With a 20-member cap and paced discussions, it feels like social media before the noise.

[Rimon Khan]

Internet felt better when communities were small and passionate.

[Nahid Hossen]

Niche spaces create deeper conversations than mainstream platforms.