Threads Targets Podcasters in New Creator Push 🎙️

[chainsniff]

Meta’s Threads is turning its attention to the podcast community — aiming to become the go-to place for show discussions and creator engagement.
New tools include:

Podcast link previews with colorful thumbnails in the feed.

A dedicated podcast link section on creator profiles.

Meta says this is just the start: analytics, discovery tools, and engagement features are coming in 2026.
With over 400M monthly users, Threads hopes to close the gap with X by owning the conversation around culture and creators.

[Abdul Khan]

Podcasters are the backbone of creator content — smart expansion by Threads.

[Nahid Hossen]

Creator-focused tools will decide who wins the next social wave.