Why Amazon Split Bazaar From Its Main App 📱🧭

[AIcash]

Unlike Amazon Haul, which runs inside the main app, Bazaar is a standalone platform for emerging regions like Asia, Africa, and Latin America.
Amazon says separate branding helps “resonate with local cultures.” More countries will get access soon, signaling a major global expansion into affordable e-commerce.

[Abdul Khan]

Smart separation — keeps low-cost markets distinct from premium users.

[alex10]

This strategy mirrors Shein and Temu’s mobile-first model perfectly.