Freelance Freedom: How PR Pros Are Going It Alone in 2026

[johnblockbuster]

With winter setting in and the UK PR industry heading into its busiest season, more communications professionals are contemplating the freelance leap.

A recent PRmoment feature gathered insights from seasoned independents who shared the secrets behind successful solo careers — from building networks to financial planning.

Access Partnership’s Sarah Nadif stressed the power of networking:

“Get out and attend as many in-person events as you can — not just to meet people, but to understand what the market is buying.”

Digital PR consultant Matt Seabridge echoed the importance of collaboration over competition, noting that nearly 60% of his income has come through referrals from fellow freelancers.

The takeaway: going solo isn’t about isolation — it’s about joining a vibrant community and positioning yourself strategically before you take the leap.

[Nahid10]

The PR world’s shifting — independence is becoming the new standard.

[EmTeam]

2026 might be the year where agencies lose talent to autonomy.