Xbox Shifts Focus Beyond Console Rivalries

[AIcash]

Xbox President Matt Booty stated that Xbox’s biggest competition is no longer other consoles or PC games, but “everything from TikTok to movies.” This comes after Halo was announced for PlayStation, marking a symbolic end to the decades-long console wars—a moment acknowledged by former US President Donald Trump.

[Couturier]

Wild to see the console wars fade — now it’s Xbox vs. the entire attention economy