Apple’s Next Big Revenue Stream: Location Ads

[ed]

Apple is reportedly building a new ad layer for Maps, using AI-powered targeting to surface more relevant results.
Businesses could bid for premium placement when users search for nearby restaurants or stores.
This marks a shift toward monetizing core iOS apps, as Apple seeks to diversify beyond hardware and subscriptions.

[Rimon Khan]

Location ads could be lucrative for Apple — but user privacy concerns are unavoidable.

[Abdul Khan]

Apple entering location-based advertising signals a pivot toward more aggressive ad monetization.