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Rivian Restructures Amid Market Pressure
Beyond Blockchain
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Rivian’s 2025 challenges include lagging R1 sales, lost federal EV tax credits, and tariffs, prompting layoffs of over 600 employees and CEO RJ Scaringe taking on interim CMO duties.
The company plans to produce up to 150,000 R2 SUVs per year across new Illinois and Georgia factories, signaling a pivot toward more affordable EVs to stabilize growth and regain market trust.
