YouTube’s Growth in Creator and Artist Revenue

[bonk]

YouTube’s annual payout to the music industry has doubled since 2021, rising from $4B to $8B in four years.

Momentum comes from the twin engine of ads and subscriptions.

Earlier this year, Spotify reported $10B in payouts for 2024.

YouTube is now available in 100+ countries, supporting 80 languages.

[kelson10]

Steady creator income growth reinforces YouTube’s dominance as a sustainable platform economy.

[alex10]

Transparency in payout systems will be key to retaining both established and emerging artists.