X Bridges Web2 Identity with Web3 Philosophy

[etfs]

By rolling out its Handles Marketplace, X is venturing into territory long dominated by blockchain naming services like ENS and Unstoppable Domains.
While not decentralized, X’s move echoes the Web3 ethos of self-sovereign digital identity, where usernames and domains are seen as ownable assets.
With over 557M users, this could mark a major shift in how social identity and ownership converge online.

[kelson10]

Elon’s X integration shows how Web2 platforms can evolve into decentralized identity hubs.

[alex10]

Merging traditional accounts with Web3 logic could redefine user data ownership online.