Inactive Handles Become Digital Real Estate

[etfs]

X’s new Handles Marketplace is monetizing inactive usernames, giving them real-world market value.
Available only to paying subscribers, the marketplace positions short, rare, or culturally relevant handles as status symbols and investment assets.
As X diversifies beyond ads, it’s tapping into the Web3 trend of treating online identifiers like digital real estate — scarce, valuable, and tradable.

[kelson10]

Unused usernames are turning into valuable assets as digital presence gains real-world value.

[alex10]

Market demand for legacy handles highlights the growing monetization of online identity.