AI Redefines HR in MENA: Cercli’s Next Move

[etfs]

Cercli is positioning itself as MENA’s answer to Rippling and Deel, but rebuilt entirely for an AI-native era.
Its 14-person team leverages AI-driven treasury, compliance, and recruiting agents, allowing Cercli to scale faster while staying lean.
Backed by Y Combinator, Afore Capital, and Picus Capital, the company plans to expand across MENA’s $5.8B HR software market, betting that the future of enterprise operations will be fully agent-integrated.

[Rimon Khan]

AI-driven HR tools are revolutionizing recruitment and employee engagement across the MENA region.

[Abdul Khan]

Cercli’s innovation proves that data-backed hiring can boost efficiency and workplace alignment.