Freelancers at the Heart of the Strategy

[AIcash]

️ UK freelancers get a government champion

The new plan specifically supports freelancers, who are vital to the creative economy:

Appointment of a freelance champion to address issues like late payments, poor working practices, and mental health.

Industry praise: Caroline Norbury (Creative UK) and Matthew Knight (Leapers) welcome the recognition of the self-employed.

Aim: ensure freelancers are valued, supported, and integrated into the broader creative ecosystem.

“Investment in employers is essential, but support for those who aren’t employed will be even more crucial.” – Matthew Knight

[EmTeam]

Freelancers are no longer outsiders — they’re becoming central to how modern companies innovate and scale.

[jacson4]

Organizations now see freelancers as strategic partners, not just gig workers — a massive mindset shift.