FIFA Expands Web3 Ambitions With Avalanche Move and NFT Rollouts

[madmax]

While regulators review its NFT ticketing model, FIFA continues to deepen its Web3 strategy, migrating its FIFA Collect platform from Algorand to Avalanche earlier this year.

Partnering with Modex, FIFA said Avalanche’s AvaCloud allows for custom blockchain subnets to manage massive fan traffic during events like the World Cup.

Beyond ticketing, FIFA is building a broader digital ecosystem — including FIFA Rivals, a Web3 football game launched with Mythical Games in June 2025, where players manage clubs and trade NFT player cards.

[EmTeam]

FIFA moving to Avalanche is interesting — more scalability for global fans.

[jacson4]

NFT rollouts in sports keep growing, FIFA knows how to stay ahead.