Facebook Adds Fan Challenges and Custom Badges

[nihalsari]

Facebook is rolling out new features to boost creator engagement: fan challenges and customizable “top fan” badges.

Creators can prompt followers with challenges, with submissions ranked on a leaderboard by reactions. During testing, fans submitted 1.5 million entries. Meanwhile, “top fan” badges can now be customized—Ed Sheeran fans can be “Sheerios,” with Cardi B and J Balvin enabling similar options.

These updates formalize trends from platforms like TikTok and Instagram Reels, giving creators more ways to interact with their audiences and reward top supporters.

[jacson4]

Leaderboards and custom fan badges give creators fresh ways to engage and build stronger communities.

[EmTeam]

1.5M test entries prove fans are eager for interactive challenges tied to their favorite artists.