Naver Financial Set to Acquire Upbit Operator Dunamu in Landmark Deal
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Naver Financial, the fintech arm of South Korea’s tech giant Naver, is moving forward with plans to acquire Dunamu, the company behind Upbit — the country’s largest crypto exchange.
According to reports from Yonhap News and Chosun, Naver will acquire Dunamu through a share exchange, with board meetings to approve the deal expected soon. Neither company has yet commented publicly.
Often dubbed the “Google of South Korea”, Naver dominates the local search engine market and operates popular services including email, maps, blogs, and mobile payments. The acquisition of Dunamu would mark its boldest entry yet into the crypto and digital finance sectors.
Upbit is already a market leader in South Korea, with over $2.9 billion in daily spot trading volume, making it the fourth-largest crypto exchange globally.
If finalized, the deal would not only reshape South Korea’s fintech landscape but also position Naver as a key global player in digital finance.
If Naver seals the deal, it’s not just Korea’s fintech scene—it’s a global play. 
Could redefine South Korea’s role in global crypto finance. 