New Rule Could Let Companies Launch Products Before Full Compliance
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SEC Chairman Paul Atkins announced plans to introduce an “innovation exemption” by December 2025, allowing crypto firms to deploy services first and address regulatory compliance later. Atkins said the measure aims to provide a more stable platform for innovation while accelerating product launches in the US digital asset market.
This move comes amid a broader policy shift under the Trump administration, which has dropped multiple enforcement cases and established a crypto task force. The SEC is also drafting new rules to clarify how tokens and trading platforms fit under existing securities law.
Launch first, comply later gives crypto firms room to build fast in the US market. 
US finally trying to balance compliance with speed. 