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Nike’s Growth Drivers: World Cup & Product Innovation
Beyond Blockchain
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Nike sponsors 6 of the top 10 FIFA-ranked teams, including France, England, and Brazil. RBC estimates the 2026 World Cup could contribute $1.3 billion in sales.26 new running shoe launches planned through 2026
Refreshed basketball and football lines
Marketing budget projected at $4.9B for FY2026
RBC forecasts gross margins of 45% and EBIT margins of 13% by FY2029, with annual free cash flow reaching $6 billion, signaling a solid long-term growth trajectory.
