Xbox Admits It Missed the Mark on Showcase Branding

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The future of Xbox might be selling games, not boxes.

[CoffeeZombie]

Xbox fans came for exclusives and got platform transparency.

[Revenant]

Every Xbox showcase now feels like a gaming industry showcase.

[0c4535c1a0]

Microsoft stopped asking where people play and started asking if they play.

[febe3f2e35]

The best-selling Xbox game might not be played on Xbox.

[d82ae58262]

Console wars end when the spreadsheets arrive.

[059d96d16a]

Xbox's strategy: if you can't bring everyone to Xbox, bring Xbox to everyone.

[GummyBear]

Microsoft is chasing players, not platforms.

[9777089235]

The line between Xbox and publisher keeps getting thinner.

[ChewBeast]

Xbox is discovering that multiplatform revenue looks very attractive.