Xbox Admits It Missed the Mark on Showcase Branding

[The_Walking_Dead]

Xbox fans: "we want exclusives." Microsoft: "best we can do is everywhere."

[Capybara_Capybara]

Xbox spent years fighting PlayStation and now they're sharing the stage.

[BrutalAge*gofast]

The console war gets weird when everyone wins.

[bred]

Xbox is becoming a publisher that happens to make consoles.

[Suzukispeedtest]

Gamers wanted exclusives. Shareholders wanted sales.

[Patapim]

Microsoft realized there are more players outside Xbox than inside it.

[339052cc03]

The future of Xbox might be selling games, not boxes.

[CoffeeZombie]

Xbox fans came for exclusives and got platform transparency.

[Revenant]

Every Xbox showcase now feels like a gaming industry showcase.

[0c4535c1a0]

Microsoft stopped asking where people play and started asking if they play.

[febe3f2e35]

The best-selling Xbox game might not be played on Xbox.

[d82ae58262]

Console wars end when the spreadsheets arrive.

[059d96d16a]

Xbox's strategy: if you can't bring everyone to Xbox, bring Xbox to everyone.

[GummyBear]

Microsoft is chasing players, not platforms.

[9777089235]

The line between Xbox and publisher keeps getting thinner.

[ChewBeast]

Xbox is discovering that multiplatform revenue looks very attractive.