They Designed a Stylish Cat Toilet and Raised $722K to Launch It — The FuriHome Case
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I’ve already written about dog perfumes, dog beer, and even dog cakes.
Now it’s time to spoil the cats. Welcome to another round of #BusinessIdeas.
Let’s talk about this sleek new accessory for your favorite whiskered roommates.The Idea:
Designer Amy Zhang was sick of scooping out the litter box and thought:“What if there was something that cleaned itself — and actually looked nice in the house?”
So she came up with FuriHome — an automatic litter box that looks like a high-end, modern dresser.
What is it exactly?
This litter box doesn’t just look good — it does all the dirty work for you.
The second your cat does its business, a self-cleaning system kicks in:It sifts the litter Separates clumps Drops them into a sealed bin with a trash bag You can also trigger cleaning manually through the mobile app
And it’s smart, too.
While your cat’s digging around, the litter stays inside — no mess.
Plus: activated charcoal + UV sterilization means no smell of cat funk lingering in your living room.Worried about safety? It’s got sensors to stop the system if the cat’s inside.
Oh, and there’s even a scratch pad on the side for bonus enrichment.The Launch:
They launched a Kickstarter campaign with a modest $20K goal — and ended up blowing past that with over $722,000 raised from 1,535 backers!You can pre-order the FuriHome now, with prices ranging from $399 to $789, depending on the model.
So… what do you think?
— Shut up and take my money! Where can I get one?
— Whoever invented this clearly had too much free time.