Rocket Wants AI to Decide What to Build—Not Just Build It

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A new startup called Rocket is targeting a gap in the AI ecosystem: helping founders decide what to build before writing a single line of code. Based in India, the company has launched Rocket 1.0, a platform that generates consulting-style product strategies, including pricing models, unit economics, and go-to-market plans.

Unlike popular coding tools that focus on execution, Rocket emphasizes decision-making. CEO Vishal Virani argues that while AI has made coding a commodity, identifying the right product and business model remains a major challenge. By combining research, product planning, and competitive analysis into one workflow, Rocket aims to act as a digital strategy consultant for startups and businesses.

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positioning ai as a strategy layer rather than a coding tool feels like a natural next step