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Alexa+ Pricing, Features and Expansion Plans Revealed
Beyond Blockchain
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Amazon says Alexa+ will be free for Prime subscribers once early access ends, while non-Prime users in the UK will pay £19.99 per month.
The upgraded assistant integrates with services such as OpenTable and JustEat, and pulls news from outlets like The Guardian and The Independent. It also offers customizable “personality” modes, including a recently introduced “Sassy” tone.
Initially unveiled in 2025, Alexa+ has seen a gradual rollout, first expanding across the U.S. before reaching markets like Canada, Mexico and now the UK, as Amazon continues to compete in the AI assistant space.
