Google Expands AI ‘Personal Intelligence’ Feature to Free Users in the U.S.
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Google has announced the wider rollout of its Personal Intelligence feature, bringing AI-powered personalization to all U.S. users across Search, the Gemini app, and Chrome.Previously limited to paid users, the feature connects services like Gmail and Google Photos to deliver more tailored responses—such as personalized travel plans or product recommendations based on past activity.
Google emphasized that Personal Intelligence is optional and turned off by default, giving users control over how their data is used. The move reflects a broader push to make AI assistants more context-aware while maintaining user privacy controls.
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I like the idea, but connecting all my data to AI still feels a bit uncomfortable