BuzzFeed Unveils AI-Focused Spin-Off ‘Branch Office’ at SXSW

[bonk]

BuzzFeed is betting big on artificial intelligence with the launch of a new spin-off called Branch Office, announced at SXSW.

Led by CEO Jonah Peretti, the initiative focuses on building consumer apps centered on creativity and social connection using AI.

Early products include BF Island, a meme-driven AI group chat platform, and Conjure, a photo-sharing app inspired by daily prompts. The move marks BuzzFeed’s latest attempt to reinvent itself amid ongoing financial challenges.

[madmax]

BuzzFeed going all in on AI wasn’t on my bingo card, but I guess they have to try something