Transparency Push: X Introduces Paid Partnership Labels for Influencers

[johnblockbuster]

With the policy update, X now requires creators to clearly disclose when they are compensated by third-party brands — including crypto companies — to promote products or services. Users can also manually flag posts as paid partnerships, reinforcing the platform’s push for authenticity and trust.

Despite loosening restrictions on crypto ads, X continues to prohibit sponsored content related to politics, social issues, weapons, drugs, tobacco, alcohol, dating platforms, and health supplements. The new framework reflects a balancing act: reopening monetization opportunities in high-demand sectors like crypto while avoiding regulatory backlash and reputational risk.

[madmax]

transparency is great until the shill thread starts