Perplexity Shifts Strategy From Mass Users to High-Value Enterprise Clients

[AIcash]

While competitors like OpenAI boast hundreds of millions of users and are now experimenting with ads in ChatGPT, Perplexity is deliberately targeting a narrower audience. Company executives say they are focused on professionals making “GDP-moving decisions,” prioritizing enterprise subscriptions and deep research capabilities over mass-market growth.

The company has even stepped back from advertising, citing concerns about user trust. Instead, it introduced a new research benchmark called Draco, where it claims its deep research tools outperform rivals like Google’s Gemini. With tens of millions of users — far fewer than OpenAI — Perplexity is betting that premium features and higher-margin subscriptions will define its competitive edge.

[madmax]

tens of millions of users but spiritually exclusive members club