How Press Releases Became a Tool for Market Manipulation in Crypto
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Crypto press releases are increasingly being used to bypass editorial scrutiny and influence market sentiment, according to Chainstory’s research. High-risk projects and scams accounted for more than 60% of press release activity, while low-risk projects published just over a quarter of the announcements analyzed.
The report warns that mass “shotgun” distribution across multiple syndication sites often backfires, as search engines suppress duplicated content. Still, repeated announcements can move token prices, a pattern also seen in traditional finance pump-and-dump schemes.
From fake partnership announcements to false claims of adoption, misleading press releases have played a role in several high-profile crypto incidents—highlighting the thin line between legitimate disclosure and abuse.
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