The Quiet Signal That It’s Time to Pivot
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Ahead of a recent Future is Freelance Forum on business pivots, registrants were asked one simple question:
“How do you know when it’s time to pivot?”Ninety people signed up. Nearly half left the question blank.
That silence said a lot.
For freelancers and solo business owners, the signs are often obvious long before action follows: loss of joy, deep exhaustion, clients losing interest, markets shifting under your feet. Many people can clearly describe what isn’t working—but struggle to name what should come next.
In conversations that followed, a pattern emerged. People said things like, “I should have done this years ago,” or “I didn’t realize how unhappy I was until I changed.”
The takeaway? If you’re thinking about pivoting, you’re probably already past the awareness stage. The challenge isn’t recognizing the signal—it’s trusting yourself enough to respond to it.