Former SurveyMonkey exec turns to home energy tech after family wake-up call

[mendez]

After selling her fitness startup Gixo, entrepreneur Selina Tobaccowala began looking for her next challenge in an unexpected place: her own home.

Her daughter had started leaving post-it notes reminding the family to turn off lights, sparking Tobaccowala’s interest in sustainability and climate solutions. Lacking a background in climate science or hardware, she leaned into what she knew best—consumer surveys.

After polling hundreds of people, Tobaccowala found a recurring pain point: homeowners wanted to lower utility bills but didn’t know where to start. That insight led her to co-found HomeBoost, a startup helping people assess and improve their home energy efficiency.

[bonk]

lol a diy energy audit that actually makes sense, finally a way to fix inefficiencies without getting scammed on hvac