2025 Was the Year Apps Finally Beat Games

[bonk]

In 2025, a historic shift occurred in the mobile economy: consumers spent more money on non-game mobile apps than on games for the first time globally. According to Sensor Tower, worldwide app spending reached roughly $85 billion, growing 21% year over year and nearly tripling compared to five years ago.

This milestone signals a structural change in how people use their phones. Mobile is no longer just about entertainment — it’s about utility, productivity, and daily problem-solving. As apps become more deeply embedded in work, creativity, and communication, consumer willingness to pay has followed.

[chainsniff]

kinda wild how fast games fell off once ppl realized their phone could actually be useful